Friday, April 11, 2014

Technological Shift

Why is technology SO dynamic, I guess its like human being so partly its like me, so I like it. Every now and then, prediction is something that we love to do, we are farsighted of our prediction so we are forced to predict things, even technology. Technology has given us so much and usually my version of technology is some what related to programming. Recently we have heard about Whatsapp, it shook everything and even made founder's be on the Forbes billionaire's list, yes $19 billion. So why $19 billion?? sources says it about data, customer count they have, their interaction, even phone numbers which is the minimal criteria for whatsapping, its rapid growth ..... but how?? how with zero marketing budget?? so there is shift in classical marketing terms when it comes to technology, you don't know what matters and what don't.

Suddenly in world of Unreal Engine and choices on graphical processing over computation, Indie developer comes with an app called Flappy Bird and its easily flaps around $50,000 a day, graphics on the Flappy Bird seems like combination of bricks but still it managed to be so popular that it had to be taken out of developers reason (but its rumored to be back soon). So things are more unstable on side of technology than it was ever before. Google, Apple even microsoft pays huge sum to developers just to get their ecosystem right. Nearly 96% of revenue of Google comes from advertisement which in turns comes from consumer, even Facebook or twitter, so to aggregate things it comes from DATA.

Just few years back technology had different meaning I guess. It was more revolution kind of things, I want to name an application that we got to experience i.e. Skype. Who would have thought that a single application would have challenged huge and every telecommunication industry spread over world and made them to rethink their strategy over cost over calls, even whatsapp is legacy over skype in a different sense, even P2P communication started by Napster, which made file sharing so possible, so these were more focused on doing things right and slowly people followed it coz they liked it. But today we have technology assisting getting data, we are more into optimization, more in simplifying and more in complexing technology to make sure we get data on our side. Google are opting balloons for Project Loon, Facebook for drones, partly to make sure that we search and connect more. Overall they want to explore more DATA.

But what ever and however technology is shifting, we are getting more open to everything, there is kind of equal? possibilities to mass, we are changing, our thoughts are changing, and this is what we are living for and this is what we love technology for, its change that matters to us more and I feel lucky that the change is part of technology :-).

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